The brief
RACON Global Solutions operates in defence procurement, aerospace systems, integrated logistics and cybersecurity, selling to governments, defence ministries and military institutions across North America, Europe, the Middle East and Asia.
Buyers in this sector do not convert from a website. They assess whether an organisation is substantial and compliant enough to enter a procurement conversation at all, and they look for specific signals: regulatory posture, execution capability, partnership network, confidentiality handling.
The site needed to carry six service lines, a project portfolio, corporate news and events, and to let the client publish updates themselves without a developer, since news and partnership announcements are how a firm like this demonstrates it is active.
What we built
Six service lines, each with its own page
Procurement, project management, logistics, cybersecurity, aviation systems and strategic partnerships are separated rather than compressed into a capability list, so a ministry interested in UAV systems reads about that.
Filterable project portfolio
Engagements are published under corporate, business and engineering categories, each with its own page, giving the firm shareable links to send a specific prospect.
Client-managed news and events
The team publishes announcements, partnership news and events through an admin area. In defence, visible recent activity is itself a credibility signal.
Compliance and confidentiality addressed directly
The FAQ covers export control adherence, NDA handling of classified information, and the due diligence process for new engagements — the questions a government buyer asks first.
Team and partnership sections
Leadership profiles and strategic alliance pages, managed through the CMS so the firm can update as the organisation changes.
Consultation booking
Enquiries are captured on-site and routed to the team, matching the firm’s stated process of preliminary discussion followed by formal scoping.
How we worked
Delivered with the client managing services, portfolio, team, news and events directly through the admin area.
